Author Archives: Scott Elliott

How To Choose An Inflatable Obstacle Course

An inflatable obstacle course is a colorful entertainment center that is enjoyed by people of all ages. These fun play areas are often used to provide hours of outdoor entertainment for children. They are also a popular fixture at corporate events and other types of celebrations where adults have fun overcoming the soft obstacles during friendly and sometimes silly competitions. Several options are available when considering an inflatable obstacle course. Each available option should be carefully examined to ensure that the play set is appropriate for everyone at the event.

Open Areas

An inflatable obstacle course that will be used by young children should be examined to ensure that there are some open areas between the obstacles. Some children enjoy long enclosed tunnels while others might not be comfortable crawling down a ten-foot tube with no windows. Many courses include openings and windows covered in nets so that children are able to play in an enclosed area without feeling cramped or trapped. Alternately, older children often enjoy having a variety of alcoves, enclosed spaces and narrow openings that make navigating the obstacles more fun.

For information on obstacle course rentals click here.

Size Of Obstacles

The size of the individual obstacles should be considered so that small children will be able to play without becoming frustrated. An inflatable obstacle course that has a tall wall or slide in the middle should have handgrips or another way to climb up the structure easily. Columns, walls and archways should not be so large that they present a challenge small children will be unable to overcome. Courses that will be used by adults should be checked to ensure that the inflated obstacles present a fun test without being too easy to traverse.

Length Of The Course

An inflatable obstacle course could be a small self-contained unit or it could be a track that stretches on for 60 feet or more. The length of the play area should be appropriate for the abilities of the people who will be using it. Very small children might become confused if the obstacles stretch on for a long time. It is not always obvious exactly how long the entire path is because some courses actually twist and bend back creating a long route through a very small amount of space.

Difficulty

The overall difficulty of the inflatable obstacle course should be considered. Some manufacturers intentionally create challenges that are very difficult to overcome. Other inflatable centers are created to be a fun distraction that everyone will be able to use without much trouble. The type of course that is selected should be appropriate for the type of event that is being held and for the people who will be playing in the structure.

Your Options, In Terms of Ways Through Which You Can Get Lawn Care Done

You have three main options, in terms of ways through which you can get lawn care done.

In the first instance, you can decide to do the lawn care yourself. This is a very viable possibility where it is a domestic lawn we are looking at, as most domestic lawns tend to be of a relatively modest size. You need three things, when you decide to go this lawn care route. You need the lawn care equipment and materials. Then you need the lawn care know-how (because, contrary to what many of us imagine, effective lawn care requires a considerable amount of technical know-how). Finally, you will need the time and energy to undertake the lawn care.

Some of the equipment required can be hired, whilst buying the rest. Most of the materials needed (the likes of grass seeds, fertilizers, insecticides and so on) are things you will just have to buy, as they are ‘consumables’ that can’t be hired. It is typically your leisure time that you will need to put. The knowledge required for the project can be acquired through a visit to the library, purchasing a book or online research (as the internet has tons of relevant lawn care information).

In the second instance, you can decide to (directly) employ someone to do the care of lawn for you. This is a viable option whether it is a modest domestic lawn we are looking at, or whether it is a huge organizational lawn we are looking at. In the case of bigger organizational lawns, you may find that a single person is unable to manage the lawn effectively, necessitating the employment of several people for the task, and effectively creating a ‘care of lawn department.’ There are organizations that decide to task care of lawn to the housekeeping departments, so that the people in those departments care for the lawns as part of their brief.

On the other hand, in the domestic setting, the sizes of the lawns may be so small that it would be unsustainable to employ a full-time worker to be maintaining them. In such cases, it would make sense to hire a part-timer to maintain the lawn, or pay the domestic staff ‘something extra’ to maintain the lawns. The tricky thing with either situations is that whilst most of the people you find may have the time and energy to undertake the care of lawn, they will tend to be lacking in technical skills, making it necessary to have to show them how to do things -so that you end up spending time on the care of lawn, in spite of paying people for it.

Your third option, in terms of getting your care of lawn done, would be to contract the whole project to a care of lawn company. There are many such companies, which offer care of lawn services as a package – where you just show them where you want the lawn established, pay them, give them an idea on what type of a lawn you want, and leave it upon them to ‘make it happen.’ Whilst their services are increasingly costly, the most beautiful thing about these firms is that they take the whole burden off your shoulders, and they really have the capacity to deliver results.

For information on lawn care in Cincinnati click here.

All About the Healthcare Marketing Industry

The healthcare domain is vast and spread across various other sub- domains. Not only is it fragmented, but it is also complex. The industrial scenario is extremely skeptical with emerging players in the market environment. A lot of factors have contributed to this skepticism such as the population rise and exhaustion of resources. Funding for healthcare has always suffered the brunt of economic depression and hence has always been in short supply. Competition is rampant and is only increasing with the advent of new healthcare organizations.

The healthcare marketing industry

The healthcare industry is a dynamic environment that employs a wide range of marketing tools. The marketing tools are used for brand promotion or for reinforcing a brands image. The increase in the growth and development of the healthcare sector has caused many marketing firms to diversify their operations across various sub-domains and project themselves as specialists in the domain. However, certain marketing firms treat healthcare marketing as a part of their diverse operations with no unique specialization attributed to it.

For information on Digitalis medical marketing click here.

Tools used in healthcare marketing

1. Sales/Networking– This constitutes development of an extensive network, going where the market is, building presentations and showcasing your skills.
2. Direct marketing– This involves the use of letters, patient leave back leaflets, fliers, brochures etc.
3. Advertising– Advertising makes use of print media, outdoor and out of home advertorials, special publications, etc.
4. Use of Free media– Free Media involves writing expert reviews and articles for TV channels, news media, etc. With this you can establish a name for your organization and be known as an expert.
5. Build strong Public relations– Consider supporting a social cause. It will help build your brand’s reputation as well contribute to the society at large. It helps build good will in the community at large.
6. Use of social media and the internet– Social media services and the growing popularity of the internet have taken marketing to the next level. The presence of online healthcare portals has further pushed the need for an organization to develop new and innovative strategies to woo customers.
Appropriate use of these tools would lead to a direct increase in sales volumes and generate revenue for the organization.

Effective use of Press Release

Press Release (PR) is one of the most effective tools for healthcare marketing. It is widely used to communicate news of your business and create awareness of product launches.

Telemarketing
Be it cold calling or hot calling, telemarketing continues to be employed as a healthcare marketing strategy even today. Yes, its use has diminished, but it hasn’t disappeared. This highlights the fact that even though the healthcare industry is not as aggressive as advertising in other sectors, the traditional methods of advertisement would still contribute to the growth of the healthcare industry.

7 Things to Keep in Mind When Renting a Bounce House

Let’s face it… bounce houses are fun! It doesn’t matter if you’re four or fifty-four: there’s just something exhilarating about flinging yourself around inside a soft, squishy, air-filled house! It’s like jumping on the bed, except you can’t get in trouble for it!

For information on bounce house rentals in Mesa AZ click here.

Still, even the most lighthearted and fun activities have certain things about them that must be kept in mind so they can stay lighthearted and fun. They are no exception to the rule. What follows is a list of some simple but important things to keep in mind to help you get past the planning/thinking stages and on to the fun.

1. Insurance

There is a very good reason that this is number one on the list. It is extremely important to make sure that the company from which you’re renting is insured. Not only this, but it is important to make sure that you’re renting is covered. Some companies advertise their insurance policies, but those policies only cover certain bounce houses. If someone gets hurt while bouncing around at your party and the rental company is not insured, you could be sued for a lot of money. Tread carefully here.

2. The Age of the Bounce House

It can only hold up to so many years of sugar-rushed, excited kiddos (and sugar-rushed, fun-loving parents, aunts, and uncles) jumping up and down inside of it before it starts to show its age – brittleness, thin spots subject to tears/leaking, etc. This is not only an aesthetic problem but a safety issue. Put this question high on your list when shopping.

3. Disinfecting

Make sure that the company you rent from has good bounce house hygiene. Remember these things are made to be filled with tiny people who love to stick their little fingers into all the things Mommy says don’t touch. The concepts of “eating” and “bouncing” also sometimes produce… unexpected results when done in the wrong order. So make sure the company keeps them clean… and maybe buy a bottle of Lysol or two… just to be on the safe side!

4. Solutions for the Heat

A lot of parties that warrant bounce houses are summertime bashes. Because of this, you’ll need to come up with some way to augment the heat inside the it. Plan your party in the cool of the day, perhaps, or make sure that the item is set up in the shade. There are several different routes to solving this problem. Just determine the one that works best for your party.

5. Supervision

Remember: kids have a surprising amount of muscular power in those little frames… meaning they bounce hard… especially when they’re having fun. Having one six-year-old child in a bounce house pounding the plastic to her little heart’s content is all right, but throw five or six other kids in the mix (including that eight-year-old from down the street who could be a lightweight champion already) and the chances of injury and sudden pandemonium increase greatly. So… your job is to be a good chaperone. Keep a close eye on the bounce house. The other parents, the rental place, and its insurance company will be very glad you did!

6. Rules for the Bounce House

This falls directly in line with number five and is distinct from, but a big part of, being a good chaperone. The antics of excited children operating en masse can degenerate into anarchy very rapidly without a clear set of rules and a good enforcer. Your list could include guidelines like:

1. No teenagers or adults with the little ones.

2. No shoes in the bounce house. (i.e. hard soles = damage to the bounce house and to other kids)

3. Bouncing first, eating after.

Etc., etc., etc. You’ll know the rules that will work best for your party-goers.

7. Things You Need to Provide / Do

Check with the rental company to see if there is anything that you need to provide, do, or prepare before the bounce house can be set up. Will you need to provide a generator? Will you pick up the deflated item and inflate it, or do they deliver? Just make sure that everything is ready to go beforehand so there will be no glitches on party day.

Well… these are seven major “serious” things that you should keep in mind when renting a bounce house. Think about them for a while… process them… get everything all set and ready… and then… you have my permission… go have fun!

What Is Digital Transformation And What Does It Really Mean For Your Business?

What Is Digital Transformation?

The Global Center for Digital Transformation says that “organizational change is the foundation of digital business transformation”. That’s because changing the nature of an organisation means changing the way people work, challenging their mindsets and the daily work processes and strategies that they rely upon. While these present the most difficult problems, they also yield the most worthwhile rewards, allowing a business to become more efficient, data-driven and nimble, taking advantage of more business opportunities.

Define ‘digital’ in digital transformation

While the focus is on changing how the business works at every level, technology underpins all digital transformation projects. But what technology?

Obviously this changes as time goes on, but typically businesses want to adopt technologies that help them harness and make sense of the vast quantities of data they are sitting on, as well as preparing for trends like the Internet of Things (IoT) and mobile.

That means analytics tools are high up on the agenda, as well as cloud computing, which lets you store data outside your own data centre, potentially closing this down. You might also want to focus on collaborative tools, like file-sharing, mobile devices, and apps, that let your employees work wherever they are, and which give them instant access to information – especially useful for salespeople visiting customers, for instance.

What Digital Transformation Means For Your Business?

Accepting and moving toward digital transformation doesn’t simply mean jumping on every technological bandwagon that comes along. Doing that is like putting a bunch of cut up vegetables in a pot and calling it soup. Unless you put the right ingredients in the pot and turn on the stove, you’ll never make soup-at least not soup that anyone wants to eat. Instead, each company has to spend some time thinking about what digital transformation really means for them.

Companies need to think about transitioning core business processes and digitalizing the client/business process first. They have to think about which applications, platforms, and solutions fit into their culture, daily operations, and budget. There is unfortunately no cookie cutter solution that businesses can opt into. It’s a process that requires personalization and a knack for following trends.

Digital Disruption And Focusing On The Consumer

Digital disruption is another key term that describes what digital transformation can do in society at large. Smartphones created a disruption, Uber created a disruption, and wearable technology continues to create disruptions. With each key technological advancement, the daily lives of consumers change a little more. The norm is shaken up, and the advancement adds value to consumers. Businesses that take advantage of the new changes, and who understand how these changes affect daily life, can modify their practices to meet the needs of the consumer.

Consumer-centrism is one way to ensure that you’re meeting the demands of the digital age. Knowing where your customers are interacting online and how you can meet them on their own turf will enhance your ability to make their lives easier and to make sales. Every business has to think about digital transformation and the power of disruptions now. There is no longer time to take baby steps and get your feet wet. It’s a sink or swim environment for many businesses.

Planning Ahead For Digital Transformation

Digital transformation is both an end result and an ongoing process. You have to make the initial move, and then you must continue to evolve or be forced out. There is no quick fix for digital transformation. When you sit down with your team to discuss your company’s digital future, think about the near future, but also the long-term goals of your company. To maintain relevancy, you will need to implement digital solutions that keep your company moving forward into the digital era and not standing still or moving backwards.

At every step, think about the business experience. What can you implement to streamline in-house operations? What can you implement to facilitate customer interactions? These aspects that will drive your digital transformation. For some companies that may mean adopting an integrated payment solution so that customers can login to an online portal and pay their bills. For others, it may mean getting on social media and posting relevant content on a regular basis. Any move to the digital space is part of the digital transformation.

Over the long term, the digital experience will shift. How can you make changing an easier part of the business process? Transparency, a group mission toward digital relevance, and constant listening to customer behaviors may all be important for shifting your company’s focus away from legacy business practices and to a more digital oriented future.

Use the Latest Microblading Supplies and Techniques for Shapely Eyebrows

The natural look of the face becomes radiantly expressive and smart with a good set of eyebrows. Poor growth or erratically plucked damage brows are a source of embarrassment and unhappiness for many. Often people keep fiddling with their natural shape to look better. They try to enhance their looks by using an eyebrow pencil, brow gel or tattoos.

Feathered, bold, thin, straight, curved or arched eyebrows, the dimension choices are many, but the choice is personal to an individual. With advancement in science and technology, an innovative semi-permanent method of inking has been developed, and this is called Microblading or eyebrow embroidery.

You can enhance your looks with Microblading and don’t have to fear a marker pen look. Semi-permanent pigment and Microblading supplies when creatively used by a trained beauty technician, can give you hair like strokes that look perfectly natural.

Eyebrow Microblading or eyebrow embroidery is an art that helps a client get full, perfectly shaped and lush thick eyebrows without too much effort. Traditional Microblading was done with minimal efforts and minimal equipment. Now modern skin care centres have started following newly developed techniques that are performed using the best supplies. Trained professionals who are adept in this art use these supplies to draw fine line hair strokes in the brow region.

Each hair strand is individually marked and meticulously designed on the brow region and beautifully designed perfect brows are drawn in just about two hours. The brow color starts to fade in a couple of years and a retouching session with the artist has to be scheduled.

Microblading supplies include a waterproof drawing pencil, pen, numbing cream, microblades, pigment colors, and many more. The removable waterproof pencil is used to mark the brow shape which is customised after a discussion with the client.

The artist performing the process needs to possess certification from the Health department because this technique can be risky, if performed by untrained personnel. Knowledge of the art is a must!

The blades and pens should be used only once and they also need to be sterilised properly before use. Superior quality supplies increase customer satisfaction levels because they make the process very easy and smooth.

The artist mixes the pigment for the brows and gets the exact hair color shade desired. This color lasts at for about 18 months and after that retouching of the eyebrows is done again. The appearance becomes as smart as before. A numbing crème is used on the client’s skin to numb the area before the ink is spewed into the skin. This is applied so that the client does not feel acute discomfort because of the blade cuts made on the epidermal layer of the skin.

A different set of pin blades are used to create different lengths and thickness of natural looking eyebrow hairs. The hair designed can be shaped straight, curvy, thick or thin according to the needs of the clients.

for microblading training click here.

How to Use Resistance Bands

Learning how to use resistance bands is something that many people are interested in doing. Resistance tubes and bands are lightweight and very easy to store. They are easily taken when you travel to help you workout no matter where you are.

How do resistance bands work?
Exercise bands and tubes are made out of elastic. As you stretch out the bands, you will be met with more resistance the farther you stretch them. This resistance allows you to safely tone your muscles. Because the resistance can be applied in any direction whether up or down, you do not need to rely on gravity like with free weights.

An example of how this principle works can seen with a rubber band. Take the rubber band with both hands. If you keep one hand stationary while the other pulls away you will feel the resistance being applied. Try moving your hand away to the side, diagonal, up, down, or any other direction and you will still feel resistance. As your hands move farther apart, your muscles have to work harder to maintain their distance. This is how the resistance tubing and bands work, only on a larger scale.

Who can use resistance bands and tubes?
Resistance tubes and bands can be used by any age group from kindergarten to a senior citizen it really does not matter. Exercise bands and tubes are also great for any type of lifestyle whether you are heavily involved in sports or retired and want to get into shape. The exercise bands are easy on the joints and allow for a smoother movement.

Are resistance tubes and bands safe?
Resistance tubes and bands are safe to use. There are a couple things to consider with resistance tubes. First, each color means a certain resistance level. Because of this you do not want to buy a resistance band or tube solely based on the color. You must shop by resistance level rather than the color. Second, as you are working out keep in mind that the resistance bands and tubes act as a rubber band, meaning they want to snap back into their original form. Never let go of a resistance band or tube while it is stretched as this could cause injury.

How do I use resistance bands?
Resistance tubes and bands can be used the same way you use weights. Because there must be resistance for the bands to work, you must step on or attach one end to a stationary object. For example, to do curls you simply step on one end of the exercise band and hold the other end in your hand making sure there is no slack in the tube when your arm is relaxed. As you slowly curl your arm upwards, you will feel the resistance causing your muscles to work harder.

You can apply the same principle to just about any exercise. Resistance bands are truly the universal exercise equipment and a must have for everyone.

Maternity Photographer – Helping You in Capturing the Best Moments of Motherhood

Maternity photography is one such form of photography that requires a great deal of care and delicacy as it’s a question of safety of a mother and a baby. However, this form of photography is gaining widespread popularity world over. Due to this reason, you will find a lot of professional maternity photographers these days. They are offering some really great packages for expecting mothers and their excited families. If you are looking for a maternity photographer, then you can start your search by looking for various studios who are offering such facility in your neighbourhood. Still, if you are unable to find them then the best place to look for such professional maternity photographers is online. These services ensure that you remain comfortable throughout the entire photo shoot.

The 7th and 8th months of pregnancy are ideal for clicking maternity photographs as at this time the excitement of the mother as well as the family is at its peak. During the ninth month of pregnancy the mother become more sensitive and stressed and thus this month must be avoided for any sort of shoot. A professional pregnancy photographer will help you in suggesting an ideal location for the shoot. You have the option of either doing it in outdoor or in doors. If the photo involves more body exposure then an indoor photo shoot is suggested. Unlike any normal photo shoot where heavy usage of make-up is required, a maternity shoot requires you to be simple and natural.

If you are thinking that such photo shoot will burn a huge hole in your pocket then you are wrong as due to stiff competition in this field, a lot of professional photographers are providing services at reasonable rates. In-house photos shoot generally cost much less than the outdoors or studio ones and if you are on a tight budget then you should always opt for an in-house shoot. For information on Brooklyn Motherhood Photography click here.

During pregnancy, the body goes through a lot of changes and loses it shapes, however there is an ultimate charm and glow on the face of the expecting mother and this behaviour as well as physical changes must be captured on camera so as to cherish these moments later in life. Maternity photography is not only about just clicking the baby bump but also to capture the glow, smile that is there on the face of the mother. Majority of the people combine a maternity photo shoot with the shoot of the newborn baby.

Tips For Taking Family Portraits

Family Portraits fall into three main categories; traditional family portraits, candid family portraits and lifestyle family portraits.

Most families have had their picture taken, but few have had a chance to have their portrait shot, because of the difference between the two. One is a quick snap, with little attention given to the technical aspects of the image; the other has more consideration given to how the final result should look.

It’s often said that a good portrait captures the personality of the subject(s), and that’s true, but what it also does is record the subject(s) in a way that’s different from other pictures they’ve had taken of themselves. By using a couple of simple techniques – anyone can move from the realm of ‘snapshots’ to discovering how to deliver distinctive family portraits.

Capturing Expressions

An essential for a successful family portrait? Expression. Capturing expressions portrays emotion and adds dynamics to the photograph. Portraits can be left feeling incomplete without capturing the expressions that make the image more engaging. While traditional family portraits are posed (think school pictures), I feel expressions are best captured ‘un-posed’ in a candid portrait setting.

Some great tips on how to do this include avoiding using flash when possible and shooting from a distance. This isn’t to say that all successful family portraits are shot on a whim. It simply means that developing a rapport is important. Actively involve yourself in directing the subject(s) to pose naturally and comfortably – and you’ll find it can achieve a great deal!

Creating a Candid Look When Posing Subjects

Whether taking individual portraits or group photos, creating a candid look is a great way to create a different type of image. Get them laughing – engaging people in a friendly, open manner will get you those shots where the subjects have stopped being self conscious!

Another easy way to achieve a great looking candid shot that has been posed is to have your subject(s) look away from the camera. This type of ‘casual candid’ posing can also be used in larger group shots. Having everyone look at each other can create a unified mood to the photograph, a connection that the viewer can sense.

Photographing Children:

Props are also a great tool to utilize when photographing children. A child’s honest reactions to their immediate environment make them the very best candid portrait subjects. Even when aware of the camera’s attention – candid shots from children shine!

Try another Perspective

The general rule for family portraits is focus on the eyes and set a wide aperture to throw the background out of focus while keeping the faces/subjects sharp. While this is standard in the context of photography, consider occasionally photographing the subject from various angles and viewpoints. Sometimes changing your view helps emphasize mood and can help set the ‘expression’ of the photograph. Try photographing a family from behind, walking away. Perhaps a lifestyle type shot of everyone’s bare feet in the sand etc.

Change Your Framing

Many people think of portraits as a vertical photograph. Instead, try taking holding your camera horizontally and offset you’re subject to one side rather than the middle. Being conscious of switching from one framing style to the other can provide some pleasing results from the same pose.

Most family photography generally insists that the horizon be a straight line. The same is not always necessarily true in portrait photography! Using the horizon line to add creativity and a fun ‘mood’ to the image can be a great way to step out of the box!

Announce Your Baby to the World With the Perfect Photo Birth Announcement!

Birth Photo Announcements

A new baby is a special event that everyone wants to celebrate. What better way to share your joy than to show off the child with a custom photo birth announcement?

Don’t feel like waiting in a line at the mall?

Fancy birth photography studios and waiting in line? Think again! You can now take the photos yourself in the comfort of your home. No stress of taking the young one out. Since digital photography technology has improved and gone down in price, photo birth announcements are now very affordable and an easy solution! The photos can be taken at your leisure as you wait to capture that perfect moment. Take one photo or twenty then decide which one is best for your photo birth announcement.

Make it reflect you and yours

If you were to buy a package of ‘welcome baby’ announcements at the store, you would be stuck with whatever wording or phrases imprinted on the front. But with custom photo birth announcements you can decide what is right for your family. Do you want a few lines of poetry? Or would you rather use that space to list out the baby’s birth length and height? How your photo birth announcement reads is now up to you and not someone working in a factory you never met.

Use the props from your life

Another fun and idea is to use props in your photo birth announcement. Are you going for a ballerina theme? Try dressing the baby in a fun tutu outfit? Is your little man going to be a great football star? Try posing the baby with a small football.This will help make the birth announcement something you and your family will always remember. It turns a simple birth announcement into a keepsake item and the price is comparable to regular invitations!

Magnetic Backs

Photo birth Announcement and invitations often get lost. It may get crammed into a book; or knocked off a shelf; or worse, just left with the bills. No one wants that for their message, and discerning people usually put it on the fridge. With that in mind, why not get a photo birth announcement with a magnet on the back? Then the photo birth announcement will be displayed where the family can see it and that fruit shaped magnet won’t obscure the look of your carefully planned birth announcement.