Category Archives: Internet Marketing

All About the Healthcare Marketing Industry

The healthcare domain is vast and spread across various other sub- domains. Not only is it fragmented, but it is also complex. The industrial scenario is extremely skeptical with emerging players in the market environment. A lot of factors have contributed to this skepticism such as the population rise and exhaustion of resources. Funding for healthcare has always suffered the brunt of economic depression and hence has always been in short supply. Competition is rampant and is only increasing with the advent of new healthcare organizations.

The healthcare marketing industry

The healthcare industry is a dynamic environment that employs a wide range of marketing tools. The marketing tools are used for brand promotion or for reinforcing a brands image. The increase in the growth and development of the healthcare sector has caused many marketing firms to diversify their operations across various sub-domains and project themselves as specialists in the domain. However, certain marketing firms treat healthcare marketing as a part of their diverse operations with no unique specialization attributed to it.

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Tools used in healthcare marketing

1. Sales/Networking– This constitutes development of an extensive network, going where the market is, building presentations and showcasing your skills.
2. Direct marketing– This involves the use of letters, patient leave back leaflets, fliers, brochures etc.
3. Advertising– Advertising makes use of print media, outdoor and out of home advertorials, special publications, etc.
4. Use of Free media– Free Media involves writing expert reviews and articles for TV channels, news media, etc. With this you can establish a name for your organization and be known as an expert.
5. Build strong Public relations– Consider supporting a social cause. It will help build your brand’s reputation as well contribute to the society at large. It helps build good will in the community at large.
6. Use of social media and the internet– Social media services and the growing popularity of the internet have taken marketing to the next level. The presence of online healthcare portals has further pushed the need for an organization to develop new and innovative strategies to woo customers.
Appropriate use of these tools would lead to a direct increase in sales volumes and generate revenue for the organization.

Effective use of Press Release

Press Release (PR) is one of the most effective tools for healthcare marketing. It is widely used to communicate news of your business and create awareness of product launches.

Telemarketing
Be it cold calling or hot calling, telemarketing continues to be employed as a healthcare marketing strategy even today. Yes, its use has diminished, but it hasn’t disappeared. This highlights the fact that even though the healthcare industry is not as aggressive as advertising in other sectors, the traditional methods of advertisement would still contribute to the growth of the healthcare industry.

Benefits of Outsourcing SEO Services to a White Label SEO Service Provider

With increased competition, constantly changing algorithms and search engine rules, Search Engine Optimization (SEO) now requires much higher expertise to handle it.

Having realized this fact, many marketing companies like web developers, PR firms, web hosting companies, etc. – all which used to carry out their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a process that is better left to the specialists in the industry, thus, relieving the burden off their shoulders. This has given rise to SEO reselling.

A firm that wants to resell SEO services often hires a white label SEO provider, to perform the entire SEO process for its client on behalf of it. While doing this white label SEO provider remains anonymous, thus keeping the brand image of the reseller intact.

Following are the key benefits of reselling SEO services from a white label SEO provider.

Better quality of service: White label SEO services are offered by specialist providers, who have skilled team of professionals dedicated only to SEO. The expertise of these providers helps in developing methods and steps that strengthen the online presence of your client’s business. They monitor and track the industry trends, competitor’s strategies, check for the targeted keywords – all which are needed to improve the organic search result listings of your client’s website.

Addresses your client’s requirements: White label SEO providers are specialists in SEO and understand the nature of your client’s business and implement appropriate SEO techniques that build-up online reputation of your client’s business. They also understand that your business’s reputation is also at stake, should any error occurs from their side.

Offer full-fledged SEO services: White label SEO providers offer comprehensive solution for all your clients SEO needs. They offer both on-page and off-page optimization techniques to improve the search engine results.

On-page optimization techniques include – development of title and meta tags, keyword rich content on home page, URL mapping, website design, image optimization, etc. On-page optimization are directly related to the usability of a website, that greatly affects the web page listing in search engine rankings.

Off-page optimization techniques include – link building, copy writing, online reputation management, content marketing, searching for relevant key phrases for the business, directory listings, submission of write-ups, etc. Off-page optimization techniques indirectly promote the client’s website. They contribute more to the rankings of a website in search engines.

These tactics help in improving online visibility and generate higher profits for your client’s business.

Offer more services: White label SEO providers offer many other Internet marketing services that can complement SEO strategies and give more desirable results than expected for your client. Therefore, you can get relief from the burden of developing a functional, comprehensive digital marketing strategy for your client. They have staff ready for performing all these additional services too, like pay per click (PPC), display advertisements, E-mail marketing, etc. These when coupled with SEO give higher ROI.

Handle technical work: SEO is a continuous process. For your client’s website to get continuously listed in first pages, the SEO team has to continuously track and monitor the performance of the website in SERP’s. This needs much higher level skills such as acquiring more links, creating content with targeted keywords in particular frequencies, continuously creating good quality content, etc. All these activities which can be an additional burden on you can be handled by the white label SEO provider easily and efficiently.

You can concentrate on other essential aspects: As the provider takes care of all the technical marketing details, you can focus more on the customer service activities than on maintenance of projects. You can spend your quality time on addressing various other aspects of your client’s business like, tracking the number of sales, providing back-up for the client, efficient and regular reporting of the regular progress, following him up on various other services, preparing invoices, etc. all which can improve your client’s experience of working with you.

Stays anonymous: A white label SEO provider acts as a confidential associate for you. He remains anonymous while offering good quality SEO services for your client, which thus, helps you maintain your credibility. In the end, your client is satisfied and so are you.

Saves costs: As SEO gets more complicated, you need to employ more talented individuals or train your existing resources to offer better services. By outsourcing SEO needs to a white label SEO, you can eliminate these training and start-up costs of forming a technically proficient team. This also reduces your labor costs and other overhead costs that incur from deploying additional human and technical resources.

If you are a firm who used to do your clients SEO strategies, but are unable to cope with the load and changing search engine algorithms, the services of private label SEO provider will be a good option. SEO being the key area of focus for white label SEO providers, they continuously monitor the SEO strategies, employ advanced offline and online techniques that can bring higher profitability to your client’s business.

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The Most Outstanding 15 Local SEO Tools To Improve Your Ranking

The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.

1. Google AdWords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.

2. SEOProfiler

The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.

3. Moz Local

Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.

4. BuzzStream

BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.

5. SEOPressor

SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.

6. Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.

7. Synup

Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

8. Screaming Frog

Screaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.

9. Serplify

Serplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

10. Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.

11. Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

12. ReviewTrackers

ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.

13. Copyscape

Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.

14. PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.

15. Ahrefs

Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.

SEO is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.

By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.

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Google Reviews – 4 Tips On Beefing Up Your Positive Reviews

According to a new survey conducted by Dimensional Research, an “overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.”

Here’s 4 Simple Steps to Increase Your Positive Google Reviews

1) If you have a significant database of customers, say 3500 customers or more, you can enlist a company such as Feefo. They have entered into a partnership with Google to ensure that reviews are verified as authentic. You simply submit your database to them and they will begin contacting your customers for you, asking for reviews.

Feefo is a Google certified partner, ensuring that your customers are more likely to respond to their requests. You can also let your potential customers know that all of your reviews are independently verified by Google to ensure that they can be trusted. Their fees are very reasonable and can become a part of your existing online marketing budget.

2) If you are a smaller website operator you can try another company called Five Star Review System. Their rates start at just $49 per month. They appear to have a great system that can assist your business in getting more reviews. They are not a certified Google partner but you can still claim an independent review process that ensures your reviews are 100% authentic.

3) You can create your own program to reach out for more reviews. Simply ask your customers to write a review when they’re satisfaction with your service is fresh and top-of-mind. Don’t let that short window pass because once your customer’s feeling of euphoria is gone, it’s gone.

Be sure to let your customer know just how big a favor they’re doing for you by writing a review and tell them exactly how you’ll benefit from their review. Most customers are happy to help and it’s an easy favor to fulfill.

When your customer understands just how important this favor is to you, they’re more likely to reward you with referrals as well as their review.

4) Acknowledge your customers who write reviews by contacting them immediately, thanking them and telling them how much you appreciate what they’ve done for you. The key here is to make your appreciation prompt and sincere. To do this, simply monitor the review sites for reviews or have a system in place that notifies you whenever a new review is posted.

What to Look For in an SEO Consultant Before Hiring

If you want to increase traffic and sales for your online business, then hiring an SEO consultant might be the solution. These people specialize in search engine optimization; keep up with the latest trends in search engine modifications, website optimization, and internet marketing. There are a ton of consultants that want to do business with you and start working on your site right now. But what should you look for in an SEO consultant before you close a deal with one?

The right personality

We’re not looking for a salesman with a charming smile here. We’re looking for an SEO consultant that doesn’t go over-the-top with selling himself. “10,000 customers in a month!” sure sounds like a great deal, but a good look at SEO should already tell you that it’s an impossible guarantee.

You should also look out for consultants that “guarantee” you things. A consultant that’s too much of an optimist will likely disappoint you in the end. We’re looking for a realistic one with a good head on their shoulders and a good business attitude. That type of consultant will give you results that you’re likely to hear about on a regular basis and keep his mind on optimizing your business.

The right know-how

Basic knowledge on SEO will help you a lot with finding a good SEO consultant. It’ll help with asking the right questions which will land you the answer to the question, “Does this guy really know what he’s talking about?” SEO means keeping up with the trend, knowing what your target customers want to see, and getting you more traffic that increases the chances of getting more customers. Your consultant should know how to do all that specifically for your business.

Synchronized outlook

A top notch SEO consultant should know how to work what you want to happen to your website into the current search trend, and tailor your website into something that will achieve your business goals. He can also advise on a compromise if you, a person that doesn’t have the same expertise as he does in SEO, have ideas that just won’t work with the current trend. In short, your consultant should be able to work with you without pulling maverick moves on your website like it was his own while pulling traffic and customers in at the same time.

A good portfolio

Looking into your SEO consultant’s background will do you and your business a great service. You can ask for a portfolio upfront and an experienced consultant would already have one ready for you. It’s always results we’re after in the SEO business, and you’ll want a consultant with a good background if you want good results.

The right price

It’s easy to work scams into this type of business, so you need to beware prices that are either too high or too low. A good consultant will give you a reasonable price for your reasonable demands and produce good results out of it not only for the profit (although that’s a huge part of it, since they’re still running a business after all) but also as another great addition to their portfolio for their future customers.

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