Welcome to Sarasota, Florida’s vibrant Cultural Coast! From world-famous beaches with powder-soft sand to a world-class arts scene and unique local attractions, there’s an incredible array of things to do in Sarasota for every visitor and local. This ultimate guide is your starting point to explore the very best of our city, from the iconic to the hidden gems.

Explore Sarasota’s World-Famous Beaches & Islands

Our shoreline is what dreams are made of. Discover the stunning quartz sand and turquoise waters that have made our beaches consistently ranked among the best in the United States.

  • Siesta Key Beach: Experience the #1 ranked beach in the USA, famous for its cool, white quartz sand that feels like powdered sugar. Perfect for swimming, sunbathing, and spectacular sunsets.
  • Lido Key Beach: A beautiful and lively beach adjacent to the popular St. Armands Circle, offering great amenities and a relaxed vibe.
  • Longboat Key: An exclusive, tranquil barrier island ideal for long walks, shelling, and luxury resorts.

Immerse Yourself in Arts, Culture & Unique Attractions

Sarasota’s rich cultural heritage is on display everywhere. From the legacy of the Ringling circus to cutting-edge contemporary art, you’ll find endless inspiration.

  • St. Armands Circle: Shop, dine, and stroll at this historic and elegant circle featuring over 130 boutiques, art galleries, and acclaimed restaurants. It’s a Sarasota must-do.
  • The Marietta Museum of Art & Whimsy: Step into a world of color and joy at this unique hidden gem. A truly one-of-a-kind experience that celebrates happy, playful art.
  • The Ringling: Explore the stunning former estate of circus magnate John Ringling, featuring an art museum, circus museum, historic mansion, and beautiful bayfront gardens.

Discover the Best of Sarasota Living

Get to know the communities and lifestyle that make Sarasota such a desirable place to live and visit.

  • Lakewood Ranch: Venture into one of the nation’s top-selling master-planned communities. Explore its vibrant Town Center, parks, and family-friendly amenities.
  • Sarasota School Ratings & Communities: For families considering a move, discover the top-rated schools and family-oriented neighborhoods that define the Sarasota area.
  • New Condo Developments: Explore the latest in Sarasota luxury waterfront living, from downtown high-rises to bayfront residences.

Plan Your Perfect Sarasota Visit

Making the most of your time in Sarasota is easy. Whether you’re here for a weekend or a season, our guides help you navigate like a local. Be sure to check the local events calendar for festivals, art walks, and live performances happening during your stay.

Own a Sarasota Business? Get Discovered.

Millions of people search for things to do in Sarasota every year. If your restaurant, hotel, tour company, or shop serves this audience, you need to be visible. A powerful Sarasota SEO strategy from Webdizini ensures your business is found by the tourists and locals searching for experiences just like yours.

Ready to Explore More of Florida’s Cultural Coast?

Dive deeper into Sarasota’s most iconic destinations with our detailed guides. Your next adventure starts here.

Beach Guide

Everything you need to know about Siesta Key’s famous shores. Read Guide →

Shopping & Dining

Your ultimate guide to St. Armands Circle. Read Guide →

Hidden Gems

Discover the Museum of Art & Whimsy. Read Guide →